Date Posted: 25 February 2020
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A uniform is no longer just an outfit for your team; with extensive style choices, it can now be a powerful extension of your brand identity.
Your team members are the face of your brand, outfitting them in uniforms that pair with your venue will make them easily identifiable as part of your team. As your team interacts with your customers, they bring the venue to life and turn an enjoyable experience into a memorable one.
With a vast amount of choice in terms of colour, texture & style, take this opportunity and choose a uniform that will WOW.
Here are a few elements to help you choose your ideal uniform colour:
Match your theme
Your theme doesn’t need to stop at your uniform. Rustic, outdoors, movie style, artsy, vintage; whatever your theme, we’ve got styles to complement it.
Going for an outdoors/indoors theme? Try rustic greens, browns and neutral colours paired with denim. Try pairing the textured canvas of the Warren apron with a chocolate brown Gingham shirt.
If you don’t have a theme, try selecting your colours from the surroundings of your venue. If you’re located by the beach, it’s likely that your customers want to feel the beach vibes. Continuing this theme into your venue will make it more appealing to those passing by. For a beach/ocean themed uniform, try the royal blue Galveston apron or the indigo blue Gramercy chef jacket.
Not sure where to start? Tell us your theme and we’ll propose a uniform.
Create an atmosphere
Warm colours express energy and speed. Which is why you’ll find reds, oranges and yellows in fast food restaurants. This colour combination supports high table turnover which for some might be an ideal scenario. The red Gingham shirt is a great starting point for an energetic uniform.
In a venue where you want your guests to relax and enjoy a few beverages or go on to order a dessert, calm blue’s and purples might be a better option. Try the ink blue Springfield jacket with the eggplant Dorset apron.
Already got a colour theme? Just need to find a uniform to match? Contact us
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Try complementary colours…or go wild and contrast!
To create a comfortable atmosphere, it’s always good to start with complementing colours which sit easy with the eyes of your audience. Look for colours that sit beside each other in the colour wheel (e.g strong blue Gingham shirt with the olivewood Denver apron). This colour tool from adobe can help you find the perfect colour palette. Either begin with the colour you want to start with or play around with the tool until you find a palette that catches your eye.
If you’re looking to make a big impact and a bold statement, be daring and try use contrasting colours. One of our favourite uniform colour combinations is the blue Hartford Chef Jacket with the nutmeg Rockford apron.
Experiment with Textures
In a formal setting, flat colour garments are ideal. They keep your team looking smart and professional. Browse our Executive jackets for a look that will make a statement without demanding too much attention.
If you’re looking to add a vibe to your venue, our Urban Collection is full of eye-catching fabrics that will make your customers look twice, including waxed denim, made-to-fade, cotton canvas, antique washed cotton and crosshatch.
Want your logo to be the highlight of the apron? The Byron aprons offer a blank canvas on which your logo will shine.
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Complement your brand identity
Your venue and identity are built up from so many different elements. From your interior décor, tableware, to your menu design and welcome sign. All of these elements work together to create your brand and the more consistency throughout these elements, the stronger the identity will be. Your uniforms should continue to support this.
Try starting with colours taken from your branding/logo. To avoid too much of an individual colour, go a few shades lighter or darker.
Bear your team in mind
By ensuring that your team is wearing an outfit they are comfortable in, there will be an increase in morale and productivity. When choosing a uniform, seek the opinions of your team members and find out what will they be happy wearing. A bright orange apron may look fantastic in your venue and most people welcome a splash of colour, but, if a sizable percentage of your team will dread donning their uniform every day, it might have a negative effect.
Contrary to widespread belief, not all team members need to wear the same uniform. We have a range of styles to match, so your individual team members can feel comfortable and still look united.
Keep your brand consistent – Our extensive range of uniforms means you can choose a uniform which enhances your brand and empowers your team.
For expert uniform advice please contact our team.
View our Curate with Colour guide for inspiration.
At Chef Works, we are driven by those who are inspired by all things culinary. Fueled by the belief that every culinary professional deserves the right apparel and tools to enhance the work they do. We understand that the recipe for excellence goes far beyond simple ingredients.
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