Author: Nicola Ince
Date Posted: 10 August 2017
Be one of the first to feast your eyes on the new wears at the Fine Food Expo in September at the International Convention Centre, Darling Harbour. Visit Chef Works Australia at Stand F36.
A memorable experience starts with a great first impression. According to Forbes, ‘consumers make 1000 judgements in the first 7 seconds’. Stanley Wong, Executive Chef at East Side Grill (Chippendale, Sydney) says “Not that everything that follows isn’t important as well, but the first impression is the most lasting one. We spend so much time on décor, and uniforms are equally significant to jive with the concept”.
With our new habit of scrolling through endless photos of mouth-watering food and surreal settings on social media, expectations from customers are higher than ever. To a customer, the standard of a venue is a good indication of the quality of food they will receive. “The first impression when a customer enters a venue is the most important. This sets the overall feel of what service and standards that they will get” Greg Piner, Group Chef at Vault 21 & Prohibition (Dunedin, New Zealand)
Further raising the bar on a great first impression is the quality of the human interaction between customers and employees. Chef Works Australia aims to support you in putting your best foot forward, by developing uniforms with comfort and functionality that give staff members’ confidence, and unite the team.
Get ready for over 250 NEW cutting-edge styles, inspired by tales of open flames, renegade chefs and underground supper clubs. Ever respecting the balance of form and functionality, Chef Works has found a way to set a new standard in style, yet again. The biggest product launch for Chef Works Australia carries a raft of innovations, exciting new styles, new fabrics, and unique design elements.
The launch will unveil new styles like the Berkeley and Uptown Aprons, whose cross back straps alleviate and redistribute weight from the neck, taking much-needed pressure off staff during an already high pressure shift. New fabric washes include faded chambray to waxed olive, statement-making suspenders give the wearer new choices – go bold or blend in, it’s up to you. With a new approach to fit, Chef Works 2018 Collection features more streamlined silhouettes, curve-hugging jackets, and tailored apparel, offering style without compromising durability.
Designed to get the job done without getting in your way, the 2018 Collection offers uncompromising gear, for whatever the workplace throws your way.
At Chef Works, we are driven by those who are inspired by all things culinary. Fueled by the belief that every culinary professional deserves the right apparel and tools to enhance the work they do. We understand that the recipe for excellence goes far beyond simple ingredients.
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